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  • 27 August 2018
    After returning from a period in the African bushveld it became apparent to me the striking resemblance of going in search of that once in a lifetime experience and that ...
  • 27 July 2018
    I cannot count the number of times I have seen a billboard and either completely zoned it out or glanced at it just enough to recognise the company. As a person from a no...
  • 20 June 2018
    How efficient are we in the workplace and what motivates or demotivates us to be more or less productive? Having been in agency life most of my career, in an environment...
  • 30 May 2018
    Most account managers have a secret desire to master client service and make a creative contribution. As client service, our role is about building and growing the relati...
  • 30 April 2018
    How important is the reputation of a brand and does the responsibility of reputation lie within the company itself or does it lie within the hands of the consumer? The e...
  • 04 April 2018
    There's a lot of hype around influencer marketing. What exactly is this new trend? Influencer marketing basically means that brands partner with popular celebrities, athl...
  • 16 August 2017
    Despite the efforts of 'wall builders' and 'market leavers', the world is still moving towards being one connected village. A single village has meant consumers are more ...
  • 29 May 2017
    With the rise of online newspapers, brochures, e-books, and e-newsletters, the prophets of doom were quick to predict the death of books and magazines. Those who anticipa...
  • 29 March 2017
    The Internet, supercharged by social media, has given humanity a consistent flow of inspiration. It is the work of a moment to immerse oneself in any genre and gain insig...
  • 13 March 2017
    President Donald Trump and his opinions/tweets have already had enormous impact on both the reputation and the financial bottom line of specific brands and companies. As ...
  • 27 February 2017
    "Serving clients well should be simple, except it isn't. Solving problems should be easy, but almost never is." Robert Solomon This very statement would have made me lau...
  • 13 January 2017
    "So... how do I make great work?" This was the first question I asked when I started out in the marketing industry. It's a question which seems easy to answer when your d...
  • 09 September 2016
    With the close of the 2016 Rio Olympics, we are once again left with that 'what now' sensation. Naturally, the media has been quick to fill the gap, diverting our attenti...
  • 16 August 2016
    At a time of political and economic uncertainty in South Africa comes a refreshing message in the form of the latest King Price TV commercial. The commercial effectively ...
  • 14 August 2016
    The words informal settlement and huge marketing potential are not often associated - a reality that G. G. Alcock highlights in his fascinating book, Kasinomics. The book...
  • 19 July 2016
    If a logo in the 20th Century was defined by a brand's ability to create and manage its unique identity, then a logo in the 21st Century is defined by its expressionism. ...
  • 19 February 2016
    Whether it is advertising in online games, giraffes licking plates, or their most recent trumpeting billboard, King Price continues to challenge the norm with its disrupt...
  • 17 April 2014
    For the majority of us the gift of being able to read is a skill we often take for granted. Ask yourself when was the last time you actually sat down and read something t...