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Ripples of change
Bigen
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Bigen is not a standard infrastructure construction company - socio-economic development drives every project and the focus is very much on "doing good while doing business". Every Bigen project creates positive benefit for the communities in the area.

In rebranding Bigen, we shifted its visual language from corporate and structured to displaying the human qualities that distinguish the brand.
The brandmark rippling out from the centre depict a business that is making an impact and spreading positive change as it enhances the lives of others.

It can also be seen as a fingerprint, indicating that everyone has the ability to leave their mark on the world. It echoes an African craft aesthetic and shows that Bigen is approachable, friendly and welcoming. The photographic style captures moments in the every day life of people impacted by Bigen.