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Discover Africa's Golden Triangle
Sun International
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We were tasked with the name generation and development of a world-class identity for three of Southern Africa's premium destination hotels. The SunLux Collection - 'Discover Africa's Golden Triangle' brand comprises - The Palace at Sun City, The Table Bay Cape Town and The Royal Livingstone at Victoria Falls.

SunLux has a super-premium look and feel that captures the richness and splendour of these iconic destinations. The colours, photographic style and uniquely designed artefacts plus collateral reinforce the SunLux strategic positioning. The matching suite of elements is designed specifically for the Asian market and hence the sense of explicit extravagance.