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The card that makes you smile
Edcon
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Edcon is the leading retail clothing, cosmetics and textiles group in Southern Africa. We were asked to create a name and brand identity for the Group's new customer rewards programme.

The simple spelling of 'THANK U' highlights the emotional benefit of the rewards programme via the 'smile' in the brand mark. Applications included TV, Radio, Print, Outdoor, Point of Sale, Activation and Digital.