King Price Gets Down To Business
16 August 2016
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At a time of political and economic uncertainty in South Africa comes a refreshing message in the form of the latest King Price TV commercial. The commercial effectively marks the launch of the latest King Price offering - business insurance.

Moving and motivational, the commercial cuts through the clutter, calling on South African entrepreneurs to knuckle down and get on with it.

Against the backdrop of the particular business they have built, we see proud entrepreneurs facing the camera. They are strong, they are determined and they are no strangers to hard work. The line "Let's get down to business" says it all.

The commercial, a creative collaboration between Xfacta and Team Best, marks the start of a new phase in the King Price brand lifecycle which invites the viewer to be part of that evolution. King Price is aligning itself with the business owner in a way that says, "We get you, because we are you."

The fastest growing independent insurer in South Africa, King Price celebrates its 4th birthday this year... Not to mention a stable of clients numbering over 100 000. With its award-winning service, dedicated employees and reputation for innovation, it's hardly surprising that King Price has gained significant ground in the insurance arena.

Adding another string to their bow in the form of business insurance puts them in a strong position to make even greater inroads and gather even more fans in the process. The company clearly walks its talk when it comes to living up to the line "Let's get down to business".
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