Wonder of Words
17 April 2014
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For the majority of us the gift of being able to read is a skill we often take for granted. Ask yourself when was the last time you actually sat down and read something that you wanted to read? Not a business report, not an email, not News24 on your iPhone, I am talking a novel. A piece of writing that allows you to escape and explore what your imagination has to throw at you.

The truth of the matter, as elegantly put by Joseph Addison, is that "reading is to the mind what exercise is to the body". It really is a skill that can be defined by the exercise cliché of 'what you put in is what you get out'. Think about it there are worlds waiting to be explored, characters waiting to be introduced and stories waiting to be told, but unless you make the time you'll be left in the dark with those that do find time gaining a sense of knowing unbeknown to yourself.

This thought formed the basis of our latest Kingsmead College Book Fair campaign. The idea really was to position the Book Fair as a destination that explored the wonder of words, with the communication leveraging the words themselves. In the end those in the know will understand such wonders but it will also hopefully encourage those outside to make time to explore such wonder.
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